Hello out there! Welcome to the Liv Alternative journal space. We wanted to take this opportunity to introduce ourselves as well as provide a brief preview to the type of content you can expect here in the future. Pull up a chair and let’s get rolling!
Who or What is Liv Alternative Anyways?
Liv Alternative is a new health and wellness store based in St. Augustine, FL. We just opened our doors and we’re excited to serve St. Augustine, Jacksonville, and beyond as a truly local North Florida health and wellness store.
As health-conscious individuals living in this community, we saw a gap in the type of clean, natural products available at a reasonable price in the area. So we set out to become a local destination for the best health and wellness products for a variety of needs: from natural health remedies, vitamin and immunity boosters, to chemical-free home cleaners and skincare products.
“Liv Alternative” was coined from the name of one of our founders, Olivia, with the idea of giving our customers the opportunity to live alternatively, to have a choice in how they approach their own health and wellness. Beyond what’s available in normal chain stores.

What Kind of Products Do You Carry, Exactly?
These days it feels like the terms “natural,” “hand-made,” “organic,” or other synonyms are everywhere. In many ways that’s a great thing. It means people are becoming more aware of what they consume and use in their homes, and how that may affect their overall health.
Sadly, though, their prevalence can also be a deceiving marketing tactic. Which is where we come in!
We take those terms seriously, and we take the types of products and companies we work with even more seriously. We set out to find companies and brands we truly believe in, with products with real ingredients, so you know exactly where they came from.
A lot of what we aim to carry are items you won’t be able to find anywhere else. We’re committed to helping you find natural, alternative means for everyday ailments, while putting you on the path to a healthier lifestyle in general for you and your family.
Some of our in-store wellness product categories include:
- CBD – from capsules to tincture drops and topical creams, we have you covered!
- Digestive and Probiotic Supplements
- Vitamins for all of your needs.
- Hair, Skin, and Body Care
- Natural Weight Control Supplements
- Anti-aging topicals and face masks
- Natural Protein and Fitness Supplements – made from hemp, organic whey, and more!
- Detox Products
- Elderberry and Other Immune Boosters
- An Array of Herbal Teas – immunity boosters, detox, probiotics, and more that are just plain tasty!
- Pet Products – including CBD for our furry friends.
- Chemical-free Cleaning Products
- Natural Sleep, Energy, and Stress Relief
Many of the brands we work with include natural wholesalers that aren’t available in mainstream grocers and health chains. Most of them are small businesses like us that we’re proud to partner with and share with you!
And as we grow, we can’t wait to get feedback from our customers. Your needs and product preferences will drive so much of what we do. So if there are specific brands or product types you’re looking for, we welcome your feedback!

So, What’s the Blog For?
Great question! As we get rolling with our grand opening, we realize that the most important space is our physical store. It’s where you can come and see the products for yourself and get to know us face-to-face. It also allows us to grow in our partnerships with other local businesses and insert ourselves in the awesome St. Augustine community.
But we wanted to create a digital space with great resources for our customers and community. And we see this blog serving that purpose in a number of ways.
Product Reviews & Recipes
As we continue to build out our extensive inventory, we want to be able to provide customers with as much information as possible. Anytime we have a featured product or brand, we plan to provide specific product reviews and breakdowns.
These will be honest deep dives. That means ingredient breakdowns, listing out some pros and cons, why it’s a brand or company we wanted to work with, and of course, an honest recommendation.
We also want to provide fun, healthy recipes using ingredients you can find in-store. It could range from “the best vegan desserts” or “everything you should be adding turmeric to” – either way it should be a good time!
General Wellness & Lifestyle Articles
We want to provide our customers with health and wellness tips beyond just specific products. We see these articles as anywhere from anxiety reduction techniques, explaining why natural hair and skincare matters, breaking down the benefits of natural remedies, and more. It will basically act as a space for us to talk about why making the choice to “liv alternative” -ly matters!
Community News & Events
Finally, we want this space to be the digital hub of all things Liv Alternative! Our goal is to be actively engaged with our community, which will involve events in-store and partnerships with the other awesome businesses in our area!
We want to use the blog to showcase the exciting things happening here, as well as more candid posts like this. Because without you and this great community, we can’t do what we’re passionate about!
With that said we hope you’re just as excited as we are to get going. Stay tuned here for more updates, and of course stop by and introduce yourself during our Grand Opening week!
Be good!
-The Liv Alternative Team
Leave a Reply